Marketing Concept Nature Scope And Importance. The essence of the Marketing concept is captured in three interrelated orientations consumers needs and wants company integrated strategy. Marketing Concept nature and scope Marketing Myopia.

Marketing is an ancient art and is everywhere. Marketing is an ancient art and is everywhere. Broader market is available.
Nature Scope of Marketing.
Marketing has taken a prominent position in India during the last decades. It involves continuous planning implementation and control. It is a marketing which is done across national borders for fulfilling the needs of peoples worldwide. Broader market is available.