Marketing Concept Lumen Learning. Outcome- Marketing and Customer Relationships. As far as citing a Lumen text using APA or MLA it can be a bit tricky because we dont have one author per se.
Lumen OER courses apply learning science to engage students and better support the learning process. The open textbook NSCC Introduction to Marketing I MKTG 1010 is an open textbook adapted from Lumen Learnings openly licenced online course Principles of Marketing. Introduction to Marketing I MKTG 1010 by NSCC Lumen Learning is licensed under a Creative Commons Attribution 40 International License except where otherwise noted.
Youll learn that the marketing orientation is a mindset grounded in one thing.
Starting with the core marketing concepts is a great kickoff. This course was developed by Lumen Learning. As far as citing a Lumen text using APA or MLA it can be a bit tricky because we dont have one author per se. However even so the ones Kotler revealed still play a considerable role in our day to day work.
