4 P's Marketing Victoria's Secret. According to Seeking Alpha the brands protracted slump is responsible for. It can be referred to as the 4 Ps which includes.

This is known as the extended Marketing Mix. Their lingerie can be very affordable but also very exclusive. Solved Four4Ps of Marketing Mix of Victorias Secret.
Victorias Secret has been in a downward spiral for a hot retail minute now.
Which have helped the brand grow. Arguably it is one of the most recognized brands globally. Its pricier than most underwear brands such as Etam or Adore me. They expanded on reeling in this market group further in the 1990s by signing relatable supermodels such as Tyra Banks Heidi Klum.