Marketing Concept By Definition. However the definition of marketing has evolved over the years. The business firms recognize that there is only one valid definition of business purpose to create a customer.
The idea that a company should supply a product or service based on what customers want and need. The purpose is to create a situation that benefits both parties. The process of Planning Executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that.
Example of Marketing concept Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products.
The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. This theory states that successful products and services are those that actually supply something that the customer is actually requiring. These approaches are called marketing concepts or a philosophy that determines what type of marketing tools are used by a company.
