What Marketing Concept Does Apple Use. Apple has the highest brand equity in the world as of 2016 and it is the topmost ranked brand in the world. And Samsung have managed to enhance their market presence and profitability through establishment of appropriate marketing concepts.
Most of the marketing is free of things like feature lists pricing or expensive special effects. Storytelling through video and viral marketing is an important element of marketing strategy for Apple. Apple has been successful in recent years for their imaginative way to do their business.
From the home page itself.
Marketing strategy of AppleInc- Product is the main or an important thing about Apples marketing strategy. Instead do what Apple does. Apples Marketing is Built on Simplicity. It must then incorporate objectives and strategies for what the company aims to do and how it will reach its goals.
