Marketing Concepts And Strategies 8th Edition. Marketing by William M. Throughout the 1980s Bill Pride and OC Ferrells text led the way in the USA with full colour design and cutting edge supplements for tutors.
It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Marketing Concepts and Strategies. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world.
Pride and Publisher Cengage Learning EMEA.
Pride and Publisher Cengage Learning EMEA. Marketing by William M. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Now in its 8th edition Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing.
