What Are Marketing Concept. Ad In business you want to be the first to know about innovations. The marketing concept demands that the strategic decisions made by the company are taken keeping the customer in mind.

The purpose is to create a situation that benefits both parties. These approaches are called marketing concepts or a philosophy that determines what type of marketing tools are used by a company. The marketing concept is also known as the pull strategy meaning businesses are so powerful customers will always return and buy more.
The purpose is to create a situation that benefits both parties.
Ad In business you want to be the first to know about innovations. Therefore market research is an ongoing process. The marketing concept demands that the strategic decisions made by the company are taken keeping the customer in mind. The purpose is to create a situation that benefits both parties.