Concept And Definition Of Marketing Management. Customer and the company. Chapter 1 Marketing.
Management is the process of getting things done in an organised and efficient manner. The American Marketing Association offers this definition of marketing Marketing management is the process of planning and executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational goals. Today most firms have adopted the marketing concept but this has not always been the case.
Marketing management is a science because it follows general principles that guides the marketing managers in decision making.
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition. Kotler 1 defined market as A set of all actual and potential buyers of a product. What is the marketing concept and relationship-building. The American Marketing Association offers this definition of marketing Marketing management is the process of planning and executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational goals.
