Marketing Concept Define. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. The purpose is to create a situation that benefits both parties.

The goal of marketing is to promote the benefits of a product. This theory states that successful products and services are those that actually supply something that the customer is actually requiring. Marketing Concepts Marketing is the promotion of business products or services to a target audience.
Social media marketing is a phenomenon and this is a medium that no marketing organization can afford to ignore.
Social media marketing is a phenomenon and this is a medium that no marketing organization can afford to ignore. A marketing concept defines the strategy that companies use to market their products or services to customers. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. It is in short an action taken to bring attention to a.