Reverse Marketing Concept Definition. Companies do this in a wide variety of ways but the most common method is to provide valuable information to consumers without asking them to purchase anything. Reverse Marketing is a concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.
Burt 1989a noted a similar phenomenon that he called proactive procurement while Oumlil and Williams 1989 used the term market-driven procurement. Improve your vocabulary with English Vocabulary in Use from Cambridge. In fact this method is similar to reverse psychology wherein we make another person do or say something by telling them the contrary of what is preferred.
Reverse Marketing is a concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.
These approaches are called marketing concepts or a philosophy that determines what type of marketing tools are used by a company. It puts customers in the middle of the marketing process finding out customers needs and wants then satisfying those needs better than the competitors. In a regular auction a seller puts up an item and buyers. The translation of the answers to these questionnaires takes even further consideration as marketing teams depend on the little shades of opinion from consumers to prepare campaigns that make the difference and bring value to the final customer.
