What Is Marketing Channel Concept. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Valie ET Grether and Reavis Cox The Product flow refers to actual physical movement of the product from the manufacturers through all the parties who take physical possessions of the product from the point of production to the final consumer.
Marketing channels are the ways that goods and services are made available for use by the consumers. The Altoids example illustrates the essence of what marketing channels are all aboutmaking products and services conveniently available to customers when where and how they want them. The external contactual organization that management operates to achieve its distribution objectives.
It is common for firms to use multiple marketing channels often with.
Marketing is how you get potential customers to consider buying what you sell. The Altoids example illustrates the essence of what marketing channels are all aboutmaking products and services conveniently available to customers when where and how they want them. A marketing channel is a means of reaching customers with products and services. Valie ET Grether and Reavis Cox The Product flow refers to actual physical movement of the product from the manufacturers through all the parties who take physical possessions of the product from the point of production to the final consumer.
