Marketing Concepts Needs Wants Demands. NEED Need is a term that used for describing those requirements that exist naturally for example. Needs can be classified to different categories.
The basic difference between wants and demands is desire. So as the first step in the marketing process the company must fully understand consumers and the marketplace in which it operates As a first step marketers need to understand customer needs and wants and the marketplace in. Needs Wants and Demands The most basic concept underlying marketing is that of human needs.
We need foods water safety clothing home etc.
Some of those concepts exist today and the others have become obsolete. After knowing the needs and wants another most important thing that a marketer must know is DEMANDS. So as the first step in the marketing process the company must fully understand consumers and the marketplace in which it operates As a first step marketers need to understand customer needs and wants and the marketplace in. Marketing starts with human needs and wants that are not created either by the society or by marketers.
