Relationship Marketing Concept. It is reflected in all of the Marketing disciplines including branding advertisements promotions public relations as well as through all sales channels and networks through which the Company reaches out to the Markets and Customers. Relationship marketing is a long-term strategy focused on the customer relationship not on a single transaction.
It emphasized customer retention value in interaction operational and practical linkage. Let us look at a relationship-focused definition of marketing. Stresses the fact that the underlying construct of customer satisfaction is more than a perception of the quality received.
Relationship marketing is a facet of customer relationship management CRM that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
The core concept is to build long-term relationships with. Relationship marketing is a facet of customer relationship management CRM that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. What must be taken into account as well is the customers. Customer relationship marketing CRM is a business process in which client relationships customer loyalty and brand value are built through marketing strategies and activities.
