Social Marketing Concept Easy Definition. Social marketing seeks to influence social behaviors not to benefit the marketer but to benefit the target audience and the general society. It allows companies to engage with existing customers and.

It allows companies to engage with existing customers and. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. Social network marketing is any form of marketing that takes place on social media platforms.
Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behaviour for the benefit of individuals and society as a whole.
Social media marketing is a phenomenon and this is a medium that no marketing organization can afford to ignore. It is also concerned with analysis of the social consequences of marketing policies decisions and activities Lazer and Kelley 1973 The systematic application of. The importance of social marketing cannot be underestimated because it often raises awareness of far-reaching topics. Social media marketing is a phenomenon and this is a medium that no marketing organization can afford to ignore.