What Are Marketing Concept Definition. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. This theory states that successful products and services are those that actually supply something that the customer is actually requiring.
The marketing concept is based on the right principle. What Does Marketing Concept Mean. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
A marketing concept is a philosophy that encourages companies to develop products based on the markets needs and preferences.
In other words the recognition of the importance of marketing leads to the acceptance of marketing concept. The marketing concept is based on the right principle. It is driven by senior. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization.
