What Are The 4 P's Of Marketing Pdf. Place The product should be available from where your target consumer finds it easiest to shop. Marketing Objectives Internal Sources Customer Contact Personnel Budget Development Environmental Analysis External Sources Prospects Market Assessment 24 New service development model 2 Service design and testing Process and system design and testing Marketing programme design and testing Personnel training Service testing and pilot run Test marketing Full-scale launch.
Sophisticated discipline a fifth P was added People. This is the essence of marketing. Originally formulated for the service industry they are just as important in other sectors.
Those are the main elements of any marketing plan.
As shown in diagram there are many sub factors which are governing 4 Ps. If you are wondering what the four ps stand for they mean. 1 Elements of 4 Ps Product Price Promotion Place Design Retail Strategies Special offers Technology Wholesale Skimming Endorsements Usefulness Internet Penetration Advertising Value Direct sales Psychological User trials Convenience Peer to peer Cost-plus Direct mailing Quality Multi channel Loss leader Leafletsposters Packaging Free gifts Branding Competition. INTRODUCTION Marketing mix is the combination of different marketing decision variables being used by the firm to market its goods and services.
