Definition Of Marketing Concept By Different Authors. Abstract Small and medium enterprise SME has always been an interesting subject for research. A set up where two or more parties engage in exchange of goods services and information is called a market.
As time progressed customer and business needs also evolved. The AMA reviews this definition and its definition. The seller sells goods and services to the buyer in exchange of money.
A set up where two or more parties engage in exchange of goods services and information is called a market.
The marketing concept is a relative newcomer as a philosophy of doing business. The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do. However its evolution started before the Industrial Revolution. Analyzing environmental market competitive and business factors affecting the corporation and its business units identifying market opportunities and threats and forecasting.
