What Is 4p In Marketing. Often the three additional Ps - process people physical evidence is also added and called 7 Ps of Marketing. The 4Ps of marketing is a model for enhancing the components of your marketing mix the way in which you take a new product or service to market.
A mixture of these 4 things is known as a 4Ps of marketing. It was developed by Philip Kotler who is known as The father of marketing and has gained a very important place in literature. The components of the 4Ps approach to the marketing.
Product price Promotion Place.
These 4 things decide the success or loss of any product is also. A mixture of these 4 things is known as a 4Ps of marketing. In the 4P approach to the marketing more focus is on the product while in the value approach unlike the 4P approach more focus is delivering value to the customers. 1 Marketing Mix Product A product is an item that is built or produced to satisfy the needs of a certain group of people.
