Marketing Concept And Selling Concept. Selling and Marketing Concept. This concept frequently excludes customer satisfaction efforts and doesnt usually lead to repeat purchases.
The focus of the selling philosophy is the needs and requirements of sellers and finding out different selling methods and techniques for converting products into liquid cash. The marketing concept has an outside-in perspective while selling concept has an inside-out perspective. The production concept is one of the oldest concepts of marketing and deals with the product component of the business particularly product quality efficiency and costs.
There are various opinions about this concept.
Marketing on the selling concept entails a focus on getting the consumer to the actual transaction without regard for the customers needs or the product quality a costly tactic. To maximize sales volume. Satisfaction of consumers is the essence of the marketing concept. Marketing concept is much better and more profitable in selling concept.
