Marketing Concept And Approaches. Market orientation is the organisation-wide generation of market intelligence pertaining to current and future customer needs dissemination of the intelligence across departments and organisation-wide responsiveness to it. The old approach of marketing ends when the goods are produced for supplying in the market whereas under the new approach marketing starts and ends with customers.
The food industry to refer to the extent to which a producer uses knowledge about the market. There are four different approaches to the study of marketing. Society and human welfare in every action product service or innovation the company must put society first.
Sales Oriented Marketing 3.
Market orientation is the organisation-wide generation of market intelligence pertaining to current and future customer needs dissemination of the intelligence across departments and organisation-wide responsiveness to it. Society and human welfare in every action product service or innovation the company must put society first. Socially Oriented Marketing ie socially responsible marketing approach. Consumer Oriented Marketing 4.
