Marketing Concept Brand Example. Therefore a good marketing concept example is the product in concept state. A brand concept is all about how a brand makes you feel which becomes the base to build an entire brand and marketing strategy.
The company studies the technical aspects of the product evaluates the costs and the impact on the market creates the prototype and then takes the vibe of the consumers by presenting its concepts in brochures at fairs or on websites. Therefore a good marketing concept example is the product in concept state. Let us look at the example of 2 interminable opponents Pepsi and Coke Both of these organizations sell the same products.
This marketing concept aims to present a good image of the company to increase sales while focusing on the social responsibilities of the company at the same time.
Where Pepsi concentrates on youths Coke conveys on a comprehensive methodology. For example the brand position of Louis Vuitton is that of a high-end luxury brand catering to the affluent class of audience. Second every concept should start with a consumer insight connection point or consumer enemy pain point. Samsung Technical School is a project that empowers girls to follow their dreams.
